Vanity Fair Lingerie
Vanity Fair Lingerie presented a very different design challenge than Fruit of the Loom. The brand has a long history and a loyal customer base, but its audience is deeply connected to style, fit, and self-expression. Every element of the experience needed to feel elevated and intentional while still making it easy for customers to browse, shop, and discover products. I worked across the site experience to create designs that balanced elegance with usability, ensuring the digital presence reflected the quality and confidence the brand is known for.
What I enjoyed most about this project was the opportunity to focus on the details. From visual hierarchy and product presentation to navigation and content layout, every decision played a role in shaping how customers interacted with the brand. The result was a more polished and cohesive experience that strengthened the connection between Vanity Fair Lingerie's established reputation and the expectations of a modern online shopper.
Design System
UI Design
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