Spalding
Spalding gave me the opportunity to contribute to the digital presence of one of the most recognizable names in sports. Working alongside cross functional teams, I helped support the evolution of the ecommerce experience through site updates, user experience improvements, and visual design enhancements that made it easier for customers to explore products and connect with the brand.
What stood out most about Spalding was the passion of its audience. From dedicated athletes to lifelong fans, customers came to the brand with a strong sense of loyalty and purpose. My role focused on helping create a cleaner, more engaging online experience that respected the brand's heritage while supporting the needs of a modern consumer.
Design System
UI Design
Development
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