Russell Athletic
Russell Athletic gave me the opportunity to help evolve a legacy brand for a modern digital audience. Working closely with stakeholders across marketing, ecommerce, and development, I helped create a more cohesive online experience that balanced the brand's long history in sport with the expectations of today's customers. My focus was on simplifying the user experience, strengthening visual consistency, and creating intuitive pathways that made it easier for customers to discover products and engage with the brand.
What made this project especially rewarding was finding ways to honor the brand's heritage while moving it forward. Every design decision was driven by the goal of creating a cleaner, more approachable experience that felt authentic to Russell Athletic and relevant to its audience. The result was a digital experience that was not only easier to navigate, but also better reflected the energy and confidence that have defined the brand for generations.
Design System
UI Design
Development
More Projects
